The Healthy People 2020 Objective Nutrition And Weight...

The Healthy People 2020 objective Nutrition and Weight Status has a goal of improving the diet of Americans, thus improving their overall health. â€Å"Diet quality is critically important to the prevention of many types of chronic disease† (Wilson et al, 2015, p. 302.) According to Healthy People 2020 (2014), â€Å"a healthful diet helps Americans reduce their risks for many health conditions, including: overweight and obesity, malnutrition, iron-deficiency anemia, heart disease, high blood pressure, dyslipidemia, type 2 diabetes, osteoporosis, oral disease, constipation, diverticular disease and some cancers† (Healthy People 2020, 2014.) This paper will evaluate links between low-income families and obesity, as well as successes and barriers to healthy lifestyles. Intervention The proposed intervention to help combat childhood obesity in low-income families will be an interactive nutrition education program for both the children and their families. This program will be needed in rural, low income areas, that otherwise would not have access to this information. Patient education is of the utmost importance when combatting the development of chronic illnesses, especially one as prevalent as obesity is the United States. A health improvement plan must include realistic interventions that are appropriate for the target population. The nutrition education program should be incorporated with WIC (Women, Infant, Children), as WIC begins in the prenatal period and continues untilShow MoreRelatedThe Healthcare Delivery System of the United States: Obesity715 Words   |  3 Pagesof Healthy People 2020, the Nutrition and Weight Status objectives for Healthy People 2020 reflect strong science supporting the health benefits of eating a healthful diet and maintain ing a healthy body weight. The objectives also emphasize that efforts to change diet and weight should address individual behaviors, as well as the policies and environments that support these behaviors in settings such as schools, worksites, health care organizations, and communities (Nutrition and weight, 2012Read MoreMobile Health Assignment : A Nutrition App Available Online, Android Or Iphone Mobile Devices853 Words   |  4 PagesHealth assignment was done on Fooducate; a nutrition app available online, Android or iPhone mobile devices. On its website Fooducate claims that it â€Å"is the only app that looks beyond the calorie to help you lose weight and keep it off†. It suggests that it can help individuals eat better, lose weight and be healthy. Fooducate is comprised of a lot of information regarding different foods and their ingredients, as well as user reviews about foods consumed by people on a daily basis. The Fooducate teamRead MoreResearch Paper On Rotc1737 Wo rds   |  7 Pagescollege elective consists of class and lab time, along with one hour of physical training three days per week. The program is designed to build mental toughness and leadership, while learning the military style and appropriate behaviors to remain healthy and physically fit. Demographics and Health Characteristics The ROTC population for the Wabash battalion has inclusion criteria that incorporates the following six schools: Rose Hulman Institute of Technology, DePauw University, Indiana State UniversityRead MoreCommunity Health Nursing Reflection1262 Words   |  6 Pagessettings, including community health clinics, churches, homeless shelters, and schools,† (p. 19). Community health nurses aim to improve health outcomes and improve the infrastructure used to monitor and manage disease within the community. Healthy People 2020 has established benchmarks and monitored progress over time to improve health outcomes. Each community has unique needs and the role of the community health nurse is to work with and provide comprehensive care to patients within the communityRead MoreNutritional Survival For Diabetics : The Center For Disease And Prevention1308 Words   |  6 Pagesp.256). There are many issues health issues associated with diabetes. The purpose of this journal is to conduct research of the leading healthy indicator nutrition, physical activity and obesity targeting the importance of nutritional aspects for the prevention and maintenance of diabetes. The importance of health proportion; relating to Healthy People 2020 goals, and education of nutritional diabetic plans are important aspects relating to diabetes. Introduction about Diabetes Many individualsRead MoreCommunity Teaching Work Plan (Nursing) Essay2054 Words   |  9 PagesProposal group project for the city of San Diego, and our target community is children in elementary school. We have chosen primary health promotion/prevention and will address Childhood Obesity, which falls under the category of Nutrition and Weight Status in Healthy People 2020. According to the County of San Diego, HHSA, Public Health Services, Community Health Statistics (County of San Diego, August 2011, p. 11-13), one in four children in San Diego is overweight or obese, which is slightly higherRead MoreC228 Essay2438 Words   |  10 PagesGreenville County works a white-collar job, with Greenville Health Systems providing the most jobs followed by the School District of Greenville County (â€Å"County of Greenville,† 2014). Summary of Tools Population Economic Status Assessment The Population Economic Status Assessment of the county was used to obtain population size, average household income, unemployment rates, and percentages of households below poverty level. The estimated population of Greenville County was 482,752 (â€Å"DemographicsRead MoreMethods Used For Obtaining Primary Data From My Community 25 Points1171 Words   |  5 Pagessecond health need observed was the preoccupation with weight, e.g., more than half of the women are either obese or overweight. Thus, the women were eager to go back to their pre-pregnancy weight or even better, to lose more pounds. Most of the women attributed the increased weight on their pregnancy and the tendency to overeat as a form of stress management. In addition to their own weight, the women also expressed concern about the weight of the other members in the family, e.g., husband andRead MoreEssay On Adult Obesity1032 Words   |  5 PagesMy topic was based on the nutrition and weight status health indica tor for the Healthy People 2020. The nutrition and weight status indicator based one of their objectives on adult obesity and its need for health promotion especially amongst minorities. Obesity is a major issue because it increases the risk for chronic health conditions such as diabetes, hypertension, or cancer. In this paper I will discuss 3 issues of adult obesity on the African American population such as the disease effectsRead MoreClient History : Desiree Sabugo ( Ds ) Essay1582 Words   |  7 Pagesyear- old first year nursing student who was born and raised in the Philippines. Client DS moved to Hawaii when she was 13 years old. She has a weight problem. She found out that she was underweight when her elementary school in the Philippines organized a feeding program for underweight students. Until then, DS’s weight has been below the average weight for her age and height. She was hospitalized for acute bronchitis when she was 12 years old. At the same time, her eard rum perforated from coughing

Legalizing Recreational Pot - 1507 Words

English 1B 16 February 2016 Legalizing Recreational Pot Heavy marijuana smokers are at risk for some of the same health effects as cigarette smokers, like bronchitis and other respiratory illnesses. Marijuana is the most commonly abused illegal drug in the United States and around the world. Those who support its legalization, for medical or for recreational use, fail to recognize that the greatest costs of marijuana are not related to its prohibition; they are the costs resulting from marijuana use itself. If the United States were to legalize marijuana, the number of users would increase. New users would not be limited to adults if marijuana was legalized, as regulations on alcohol and tobacco does not prevent use by youth. The†¦show more content†¦Besides the curiosity and easy accessibility, another reason the number of drug users across the United States would increase would be because marijuana is a gateway for other drugs. Since the legalization of marijuana would make smoking weed out in public and smoking in general a social norm, many users of marijuana could possibly fall under the curiosity of what other drugs can do and how they could make them feel while on them. The high that marijuana causes is what drives many people to start using. Although other drugs provide different types of high, the high people experience from marijuana may not be enough anymore if it were legalized throughout the states. Since smoking weed would be a social norm if it were legalized, there is a high chance that many users of the drug may often fall into irresponsible habits of using or even start to try new drugs because the high from marijuana is not enough for them anymore. According to the Foundation for a Free Drug World, The vast majority of cocaine users began by first using a â€Å"gateway drug† like marijuana, cigarettes or alcohol. Of course, not everyone who smokes marijuana and hashish goes on to use harder drugs. Some never do. Others quit using marijuana altogether. But some do turn to harder drugs. One study found that youth (12 to 17 years old) who use marijuanaShow MoreRelatedShould Marijuana Be Legalized?1269 Words   |  6 PagesAbu Matar 1 Mahmoud Abu Matar English Composition 2 Research Paper 14 April 2015 Legalizing Marijuana Marijuana is most commercialized drug in the world, so why not just legalize it? Although there are legal restraints against marijuana, 1 in 3 Americans have tried it, out of curiosity at least once. Multiple studies have proven that, marijuana is psychologically and physically healing. Medical marijuana should be legalized for its beneficial advantages, such as, treating or preventing health conditionsRead MoreSoc 3311200 Words   |  5 Pagesscenarios complex situations. First scenario will be a â€Å"recreational pot smoker, who lives in a state that recently legalized growing, possessing, selling, and distributing, through state-regulated dispensaries, limited amounts of marijuana for medical use†(Ashford University online school website,2013). Second scenario â€Å"a parent living in the same state, concerned that her 12-year-old will be exposed to new and significant risks of addition of pot that will be readily available in their community† (AshfordRead MoreArgu mentative Essay : Legalization Of Marijuana1387 Words   |  6 Pagesseveral years ago legalizing marijuana for medical use and in recent years took the plunge to legalize it for recreational use. Marijuana is not always a bad thing nor is it always a good thing. A lot of people will compare it to any other mind altering substance and have very valid points. I would rather have a loved one or myself smoke marijuana or ingest it, instead of popping pain pills or other harmful substances put on the market by the pharmaceutical industry; Recreational use can be safe andRead MoreMarijuana Should Be Legal For Recreational Use873 Words   |  4 PagesRevised: There will be medical benefits if marijuana was legal for recreational use. Premise: Street justice related to drug disputes would be reduced resulting in less crowding in prisons. Revised: Legalizing marijuana will result in less crowding in prisons. Premise: States gain profit from taxing marijuana Revised: States benefit financially from the legalization of marijuana. Conclusion: Marijuana should be legal for recreational use. Marijuana has been used in herbal remedies for centuriesRead MoreShould Marijuana Be Legalized?1377 Words   |  6 PagesThe Fight to Get High For years, the fight over legalizing marijuana has always been on every state’s agenda. However, marijuana continues to stir a lot of debate as to whether or not there are benefits from its use. Some refer to marijuana as a hard drug such as cocaine or heroin, especially since it is still classified as a Schedule I substance under federal law. Nevertheless, many Americans point out the medicinal benefits of the herb from several decades of research and studies. Meanwhile, withRead MoreShould Marijuana Be Legalized?877 Words   |  4 PagesLegalize It There was a time when talks of legalizing marijuana went largely untouched by statesmen and policymakers. It seemed that considering legalization was unpopular and that the demand for it existed only in the minds of few. In this ever-changing world, we now see the rhetoric of the matter gradually fade away. That old approach of conservatism seems to be marginalized regarding this groundbreaking social topic. With 75% of the nation expecting that marijuana will find a federal path to legalityRead MoreShould Marijuana Be Legalized? Essay1265 Words   |  6 PagesMarijuana Legalize; Yea or Nay? Why is pot illegal? Kevin O’Leary an Entrepreneur, Investor, and TV Personality states, â€Å"You either make it illegal, in which case you support a huge underground economy, or you tax it within the limits people can afford.† The legalization of pot will give a wider access for medical use, it will give a boost to the economy, more effective criminal justice and law enforcement, and it has multipurpose value. The country is currently divided on the issue of legalizationRead MoreBenefits of Legalizing Marijuana Essay1374 Words   |  6 PagesBenefits of Legalizing Marijuana Every year, 400,000 Americans die of complications caused by tobacco products. Smoking kills more Americans each year than alcohol, crack, heroin, murder, suicide, car accidents, fires, and AIDS all put together. Every week, eight children under the age of eighteen die from alcohol related crashes. Alcohol abuse contributes to almost 50% of all traffic accidents, suicides, and homicides. However, despite the proven dangers of these socially acceptable drugsRead MoreMarijuan The Pseudo Gate Way Drug924 Words   |  4 Pagesthat the federal government of United States of America should legalize marijuana. Legalizing would not only benefit the people of need for medical uses but also our economy for recreational use. In the year of 2014 the state of Colorado was the one of the first few states to legalize the use of recreational marijuana. Colorado retailers sold $386 million of medical marijuana and $313 million for purely recreational purposes (Ingraham). Within one year of the legalization of cannabis, Colorado cannabisRead MoreThe Debate over Legalizing Marijuana967 Words   |  4 Pageswhich is used for recreational purposes as well as medicinal purposes. However, the medicinal use of marijuana has only been suggested in the recent years because previously it was just a drug which used to be exploited by the teenagers, adults and others for their own personal purposes. Many people get arrested for illegal possession of marijuana because it is still illegal to have marijuana despite the ongoing debate of making it legal. There are many people who are against legalizing marijuana but

The Fisherman Free Essays

He opens the poem using a first person narrative, mixed with a simple monosyllabic dialogue â€Å"Although can see him till†, in order to emphasis the simplistic nature of the fisherman, and Yeats adds to this effect by using a very regular rhyming pattern (ABA), and enjambment of the line in order to add a harmony and fluidity to the poem. As you carry on Yeats describes a lot of rural and naturalistic imagery ‘the freckled man†Ã¢â‚¬ ¦ Ere Condemner clothes† emphasizing the typical old simple, and hard working Irish man, and this could in fact be compared to the ‘Irish Airman’. Because both poems are connected to a specific place in Ireland, in The Fisherman’, it is Condemner, when in the ‘Irish Airman’ it is â€Å"Kiloton Cross†, also in ‘The Fisherman’, notice how the man seems to form as part of the landscape â€Å"grey place on a hill in grey’, which shows how, not only is he wearing Condemner clothes, a local material, but seems to merge with the natural environment. We will write a custom essay sample on The Fisherman or any similar topic only for you Order Now Yeats also uses a variety of different syntax’s, in order to present the Irish people, and to present their different attitudes. From the simple syntax of the fisherman, â€Å"cast his flies â€Å"reflecting the quite, simple aspects of Ireland to here people live off the land, to which in Yeats’ eyes is the perfect audience for him to write to. However the complex syntax â€Å"craven man† which is used, reflects the confusion almost, on how Yeats is traveling from his ideal reality, then arriving upon the actual reality, to which he detests. From lines eight to twenty-five, it shows Yeats bitter attack and viewpoint towards contemporary Ireland, showing a huge change in tone, and truly contrasting the old Ireland with the new. It opens with some antithesis â€Å"wise and simple. , really summing up the fisherman and Yeats’ views on the old Ireland, using a full stop to allow the reader to reflect and almost proving how wisdom and simplicity can sometimes go together. Carrying on there is another piece of alliteration â€Å"my own race And the reality’ which creates another piece of contrasting imagery, setting up Yeats for his rant against the real contemporary Ireland, â€Å"the living men that I hate†, that quote referring to the greedy, UN cultured Dublin businessmen, to which Yeats’ goes on listing all the types of people he dislikes, however cleverly juxtaposes these thoughts with â€Å"the dead man that I loved† who by many is Hough to be J. M Singe, although could be John O’Leary and therefore this poem could be compared to ‘September 191 3’ â€Å"O’Leary in the grave†. Arriving at the end of that paragraph, Yeats sums up how he truly feels, â€Å"beating down of the wise And great Art beaten down†, using repetition of the word beaten, to portray the brutality of the Irish people. He describes some of the appalled types of the Irish public, â€Å"the clever man who cries† using harsh alliteration in order to show his absolute contempt, which cuts into the lines, so Yeats really believes that the people he doesn’t admire, are somehow overcoming the wisdom of who Yeats does admire, and again this could be compared to the ‘Irish Airman’ due to the inverted line. Yeats however in the last stanza, goes back to the idea of the perfect audience and old rural Ireland, going into further detail about the fisherman â€Å"sun freckled face† and differs from the early part, which describes him, to be more Of a memory, rather than a pigment of Yeats imagination â€Å"a man who is but a dream†. Yeats uses monosyllabic wording there and anaphora’s to strengthen the line and to create an idea of nostalgia. Yeats finally ends the poem with a very interesting few lines â€Å"l shall have written him one†¦ As cold and passionate as the dawn†, Showing how he wants to write a poem for the perfect audience, using antithesis of cold and passionate, to show in my opinion how the poem is full of passion, yet tightly controlled, therefore making it enduring. That last line could also be compared to the ‘Cold Heaven’, as in the cold heaven there is a similar juxtaposition, between the cold sky and the rush of emotions. How to cite The Fisherman, Papers

Herman Miller free essay sample

Herman Miller Inc. History- Herman Miller’s roots go back to 1905 and the Star Furniture Company, a manufacturer of traditional-style bedroom suites in Zeeland, Michigan. In 1909 the company was renamed Michigan Star Furniture Company and hired Dirk Jan De Pree as a clerk. De Pree became president in 1919 and four years later convinced his father-in-law, Herman Miller, to purchase the majority of shares; De Pree renamed the company Herman Miller Furniture Company in recognition of Miller’s support. 1. Describe Herman Miller’s strategy. Is there evidence it has produced a competitive advantage and good financial performance? Explain. Herman Miller’s strategy is a growth strategy, through innovative products and production processes that focuses on renewal and reinvention. There is evidence that HMI’s strategy has produced a competitive advantage and financial performance. HMI expanded overseas and had a large market. HMI used a system of lean manufacturing techniques referred to as the Herman Miller Production System (HMPS). We will write a custom essay sample on Herman Miller or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The HMOs strove to maintain efficiencies and cost savings by minimizing the amount of inventory on hand through a just-in-time process. A key element of HMI’s manufacturing strategy was to limit fixed production costs by outsourcing component parts from strategic suppliers. This strategy allowed the company to increase the variable nature of its cost structure while retaining proprietary control over those production processes that it believed to provide a competitive advantage. In 1996 due to high prices and long lead times, Herman Miller’s IMT (Integrated Materials Technology) leaders decided to hire the Toyota Supplier Support Center, which was the consulting arm of automaker Toyota. With the help and ideas of everyone from IMT and the Toyota supplier support center, improvements were made such as a decrease in quality defects in parts per million, which decreased from 9,000 in 2000 to 1,500 in 2006. Also on-time shipments improved from 80 percent to 100 percent and safety incidents per 100 employees dropped from 10 to 3 per year. 2. How have the company’s values shaped its strategy and approach to strategy execution? Provide illustrations of how these values are reflected in company policies. HMI has codified its long-practiced organizational values and published them n its website in 2005 on a page titled â€Å"What We Believe. † Those beliefs were intended as a basis for uniting all employees, building relationships, and contributing to communities. HMI’s values are reflected in the company’s policies through the organizational values, which consist of: curiosity and exploration, engagement, performance, inclusiveness, design, found ations, a better world, and transparency. All of HMI’s employees were expected to live those values. Because of these values that were set for employees to live by, Herman Miller Inc. as able to create and maintain a profitable business that fit perfectly with the strategic approach they were taking. Also, it would make for a more comfortable feel in the workplace. 3. What is your evaluation of HMI’s financial performance? How does its performance compare to prior years? the competition? In 1930, the United States was in the Great Depression and HMI was in financial trouble.

Light Essays - Light In August, Modernist Literature,

Light In August By Faulkner In the novel, A Light in August, William Faulkner introduces us to a wide range of characters of various backgrounds and personalities. Common to all of them is the fact that each is type cast into a certain role in the novel and in society. Lena is the poor, white trash southern girl who serves to weave the story together. Hightower is the fanatic preacher who is the dark, shameful secret of Jefferson. Joanna Burden is the middle-aged maiden from the north who is often accused of being a nigger-lover. And Joe Christmas is the epitome of an outsider. None of them are conventional, everyday people. They are all in some way disjointed from society; they do not fit in with the crowd. That is what makes them intriguing and that is why Faulkner documents their story. Percy Grimm is another such character and he plays a vital role in the novel. He is the one to finally terminate Joe Christmas, who has been suffering his entire life. Grimm is the enforcer, the one man who will uphold American pride at all costs. He also stands for everything in the world that has held Christmas back. He is the prototype of the ruthless enemy who is the source of all of Christmas struggles. And Christmas can never escape him. He can run, as he has been doing all his life and as he does in his desperate attempt to escape. But he can never hide, as he tries to do at Hightowers and as he has been hiding his true self from the world he hates so much. Percy Grimm represents the unmerciful society that has restrained and persecuted Joe Christmas; it is only fitting that he should be the one to finally bring him down in the end. Percy Grimm was born into the American south and grew up to be a symbol and backbone of the environment he was raised in. His only regret in life is being born too late. He feels that his sole purpose in life would be to fight in World War I and defend the country to which he is completely and utterly devoted. But the war happened to occur in the time period where he should have been a man instead of a child (Faulkner, p.450). So when he grows to be a man, he joins the National Guard, which is the closest thing to an army he can find. But instead of protecting the country from foreign enemies, his job with the National Guard entails protecting the country from certain things within itself. Joe Christmas and the situation he has created is a direct threat to Percy Grimm and the establishment he represents. Although Grimms primary objective is to protect Christmas from hostile crowds, Grimm is imprinted with a sort of primitive and instinctive hatred for who Joe Christmas is, what he is, and what he has done. Grimm sees him as a dangerous, unknown and more importantly nigger-blooded criminal. He had the nerve to violate and savagely murder a white woman who happened to be part of Grimms specifically drawn definition of American. He has adopted, adheres to, and enforces the belief that the white race is superior to any and all other races and that the American is superior to all other white races and that the American uniform is superior to all men, and that all that would ever be required of him in payment for this belief, this privilege, would be his own life (Faulkner, p.451). Percy Grimm is a tough, humorless, and forceful individual who commands the respect of others. He is always on some sort of mission involving the preservation of order and he is determined to use all of his resources to accomplish his goal. Grimm is referred to by Faulkner as the Player. His main purpose in the novel is to play the part of the executioner. Christmas does not stand much of a chance. Joe Christmas has always been hampered by a society that shuns him, alienates him, disgraces him and chases him away. Percy Grimm is the human representation of this society. The climactic chase scene between Grimm and Christmas is symbolic of how Christmas has been running from people and places all his life. He was on the road all the time and was never able to settle down in one place for a significant time period. Society never accepted his heritage and personality and so he was always running away from

How to Show Gratitude and Say Thank You to a Teacher

How to Show Gratitude and Say Thank You to a Teacher Most teachers do not receive the admiration and respect that they deserve. Many of them work extremely hard, dedicating their lives to educating youth. They do not do it for the paycheck; they do not do it for the praise. Instead, they teach because they want to make a difference. They enjoy putting their stamp on a child whom they believe will grow up and make a significant difference in the world. Why Show Gratitude Teachers have likely impacted their students in more ways than most people understand. Most adults have had teachers who have inspired them in some manner to be a better person. So, teachers deserve praise. Its important to say thank you to teachers as often as possible. Teachers love to feel appreciated. It makes them confident, which makes them better. Parents and students can have a hand in this. Take the time to show your gratitude and say thank you to your teachers and make them feel appreciated.   25 Ways to Thank a Teacher These 25 suggestions provide a way of showing teachers, past  and  present, that you care. They are in no particular order, but some are more practical if you are currently a student and others will work better if you are an adult, and no longer in school. You will need to seek permission from or interact with the school principal for a few of these ideas. Give teachers an apple. Yes, this is clichà ©, but they will appreciate this simple gesture because you took the time to do it.Tell them that you appreciate them. Words are powerful. Let your teachers know what you love about them and their class.Give them a gift card. Find out what their favorite restaurant or place to shop is and get them a gift card to indulge.  Bring them their favorite candy/soda. Pay attention to what they drink/snack on in class and keep them supplied periodically.Send them an email. It does not have to be a novel, but tell them how much you appreciate them or let them know what kind of impact they have made on your life.Send them flowers. This is a terrific way to say thank you to a female teacher. Flowers will always put a smile on a teachers face.Do something memorable for their birthday whether it is giving them a cake, having the class sing happy birthday or getting them a special gift. Birthdays are momentous days that should be recognized.Write them a note. Keep it simple and let them know just how much they mean to you. Stay late and help them get organized for the next day. Teachers have plenty to do after students leave for the day. Offer to help straighten their room, empty trash, make copies or run errands.Mow their lawn. Tell them that you would like to do something special to show your appreciation and ask them if it would be OK to come over and mow their lawn.Give them tickets. Teachers love to get out and have a good time. Buy them tickets to see the newest movie, their favorite sports team or a ballet/opera/musical.Donate money toward their classroom. Teachers spend a lot of their own money on classroom supplies. Give them some cash to help ease this burden.Volunteer to cover a duty. This is a fabulous way for parents to say thank you. In general, teachers are not excited about covering duties, such as acting as the scorekeeper at a game or chaperoning a prom, so they will be extra excited when you do. Ask the principal first if it is OK.Buy them lunch. Teachers get tired of eating cafeteri a food or bringing their lunch. Surprise them with a pizza or something from their favorite restaurant. Be an exemplary student. Sometimes this is the best way to say thank you. Teachers appreciate students who are never in trouble, enjoy being at school and are excited to learn.Buy them a Christmas present. It does not have to be elegant or expensive. Your teacher will appreciate anything that you get her.Volunteer. Most teachers will appreciate the extra help. Let them know that you are willing to help in any area that you may be needed. Elementary school teachers will especially appreciate this help.Bring donuts. What teacher does not love donuts? This will provide an excellent, tasty start to any teacher’s day.Contact them when they are sick. Teachers get sick too. Check on them via email or social media or text and let them know you hope they get well soon. Ask them if they need anything. They will appreciate that you took the time to check on them.Post on social media. If your child’s teacher has a Facebook account, for example, let him know how much you appreciate all the things he does. Be a supportive parent. Knowing that she has tremendous parental support makes a teacher’s job much easier. Backing a teachers decisions is an excellent way to show your appreciation.Tell the principal how much you appreciate your teacher. The principal  evaluates teachers  regularly, and this type of positive feedback can factor into evaluations.Give them a hug or shake their hand. Sometimes this simple gesture can speak volumes in showing your appreciation. Be cautious when giving a hug that it is appropriate.Send them a graduation invite. Let your teachers know when you have reached a milestone such as graduating high school and/or college. They played a role in getting you there, and including them in this celebration will let them know just how much they meant to you.Do something with your life. Nothing says thank you like being a success. Teachers want the best for every student that they teach. When you are successful, they are successful because they know they had some influence on you for at least nine months of your life.

The Right to Truth Assignment Example | Topics and Well Written Essays - 500 words

The Right to Truth - Assignment Example A possible limitation and challenge to implementation of the right to truth is lack of compliance by the state agencies. For example, the ICC was established as a mechanism to implement the right to truth and many states signed and agreed to state parties. Unfortunately, some states are withdrawing from Rome Statute while others fail to provide the evidence necessary for the court to establish the truth. Overreliance on the states is also a limitation. Other rights such as the right to get impart information, right to be free from ill-treatment and torture, right to effective investigation and hearing by independent, competent and impartial tribunal rely on the right to truth. For example, in a gross human rights violation case such as enforced disappearance, extrajudicial executions, torture and other crimes enshrined in the international law victims relatives deserves to know the truth about what happened in the past (Commission on Human Rights, 41). The national human rights bodies, national criminal tribunals, commissions of inquiry, truth commissions, International Criminal Tribunals and other administrative bodies work collaboratively to define truth depending on the context. Human Rights High Commissioner recommends that these institutions critically examine the scope and content of truth. Sometimes legal proceedings determine the meaning of truth given the evidence presented and parties involved thus is such a context the jury defines the meaning of truth (Noyes, 97). Learning the truth helps the victims understand the circumstances that resulted in the violation and the people or institutions involved. With such knowledge, the victims may decide to seek an informed legal redress or forgive. Furthermore, it brings inner healing, consolation, and forgiveness from the side of the patient.  Ã‚  

Love- Ralston Valley Volunteer Fire Department Case Study

Love- Ralston Valley Volunteer Fire Department - Case Study Example e promotion objectives the Rick Wyatt should include in the marketing plan; and (2) to determine the promotional methods that should be designed and used to achieve those objectives. The promotion objectives that should be included in Rick Wyatt’s marketing plan are as follows: (1) to enhance public awareness for the recruitment of committed firefighter volunteers; (2) to apprise the community of the mission, vision and goals of the RVVFD; and (2) to use effective promotional and advertising mediums to ensure that an increase in the number of committed volunteers to as much as 20% per annum would be reached. the need to recruit new volunteers could be attained through effective use of promotional methods. Rick Wyatt, as a marketing degree major, is fully aware that the use of contemporary mediums, like social networking sites, is a potentially effective promotional avenue. As indicated, committed volunteers are needed to be recruited within the age range of 20 to 40. To tap this age group, social networking sites are most appropriate such as using Facebook and Twitter accounts. RVVFD should therefore design an official website where their mission, vision and goals are identified; as well as the plans for recruitment. All needed qualifications could be relayed such as preferred age ranges, physical fitness, genuine interest and commitment, and the benefits of camaraderie and giving back to society. Local newspapers and radio programs could also advertise the need for new volunteers who meet the identified criteria. The use of flyers, posters and spreading the word through current volunt eers’ employment affiliations could be potential sources of new recruits. Finally, by holding a scheduled fund-raising event, Wyatt could use this event to announce that RVVFD is recruiting more committed members and that the ideals and vision of the organization could be effectively announced and

Shark Finn Soup Research Paper Example | Topics and Well Written Essays - 2000 words

Shark Finn Soup - Research Paper Example The paper also considers the laws made by various nations to stop shark fin harvesting and how the concerned individuals, groups and institutions can create awareness amongst the masses regarding the cruelty and wastage associated with shark fin harvesting. Keywords Sharks fins, finning, ecology, cruelty, extinction, harvesting Shark Fin Soup There is no denying the fact that Shark Fin Soup happens to be an important constituent of the Chinese cuisine. It is also true that Shark Finn is treated as a luxury item as far as the Chinese cuisine is concerned and is usually served on formal occasions and gatherings like banquets and weddings. Shark Fin is primarily used to add texture to the Chinese soups in combination with a number of other ingredients and spices. As far as the Chinese cuisine is concerned, Shark Finn soup tends to be an ingredient of historical relevance and its history could be traced back to the Ming dynasty (Earth Island Journal 2013, 8). The irony is that though sha rk fin soup involves much cruelty on the part of professional fisherman, with the increase in the income of Chinese population, the demand for the Shark Finn soup has been constantly on the rise. This is indeed worrisome and serious when one takes into consideration the survival and sustainability of the shark species. This is because the shark fins required to make Shark Fin Soup are collected from a range of shark species. Not only Shark Finn Soup is responsible for a decline in the shark populations around the world, the collections of shark fins by the fisherman involves much cruelty as they simply chop off the shark fins from a shark and throw back the rest of the shark in the ocean to die a painful and cruel death. On e big reason why the Chinese like the Shark Fin Soup is because they consider the Shark Fin Soup to be an important part of the Chinese culture. Simply speaking Shark Finn Soup happened to be a culinary delicacy that was earlier afforded by the rich and wealthy o nly (Dukes 2011, 42). In a way the Shark Fin Soup happened to be a symbol of wealth and status. Thereby, to claim that Shark Fin Soup happens to be a food of cultural importance is faulty because most of the Chinese actually speaking did not afford to eat Shark Fin soup. They were simply not in a financial position to buy Shark Fin Soup. Shark Fin Soup happened to be a delicacy that was primarily confined to the rich Chinese families. Thereby, actually speaking the popularity of the Shark Finn Soup is a trend that is of recent origins. This is because with the rise of the economic reforms in China and with the opening up of the Chinese economy, the number of Chinese people who are rich has dramatically increased over the years (Dukes 2011, 42). As Shark Fin Soup carries a snob appeal, many of the newly rich Chinese do prefer to buy and serve Shark Finn Soup because they believe that it adds to their social stature. Yet the bad thing is that those people who like to eat Shark Finn So up are simply not concerned about the cruelty to which the sharks are subjected to, to get their fins. They show no concern for the decreasing shark populations owing to the well established shark fin trade. Every years, millions of sharks are killed around the world so as to harvest the shark fins that constitute an important constituent of the Shark Fin Soup and some other Chinese and East Asian delicacies (Reading 2000, 51). The method resorted to

Assessing Strategic Analysis About Ryanair Airways

Assessing Strategic Analysis About Ryanair Airways The Ryanair is started by the Ryan family in 1985, with share capital of one pound and only with 25 colleagues , they started daily basis flights from Waterford in the Ireland to London Gatwick, with 5000 passengers on the route . The company grow further with high competitors British Airways and air Lingus . It is operating in a highly competitive sectors . but after 3 years of fast industrial growth , company increasingly got the numbers of passengers. with the price and routes competition they face  £20mn losses and it leads thinking about restructuring , Ryanair was take models from southwest airlines low cost leadership model .Under the new management team with new CEO Michael OLeary rethink and Launch a New LOW COST , NO FRILLS Strategy . In 1997 the EU Air transport authority allows the Ryanair to first time to operate 18 new routes in European Continental area. They took many corrective action against cost reduction Eg no free drinks ,foods, and other facilities. Ryanair go t good response from all European passengers who likes frequent , quick and Low cost Travel . Ryanair overtakes BA and Air Lingus in the Dublin London routes . Ryanair achieves their objective in a short period , they won many awards and positions in airlines industry, Ryanair got good name for punctuality. consistently the organisation expands operations , therefore in become very famous airline in the world ., and currently Ryanair operating 24 countries 436 low fare routs carried nearby 60mn people . Ryanairs Strategy : Ryanairs objective is to firmly establish itself as Europes leading low-fares scheduled passenger airline through continued improvements and expanded offerings of its low-fares service(Ryanair.com)The Ryanair key strategies. Industry Leading passenger service High frequency on short- haul routes. Significantly providing a service with very Low fares . low operating costs, addressing aircraft and equipment, personnel productivity, customer service costs and airport access fees Use the internet effectively Commitment to the safety and quality maintenance . Expand the operation results via Ancillary services. Ryanair offering a highly differentiated product with very lower fare, which increasing their competitive advantage to maintain competitive position on over its competitor. The firm makes to claim to their market area by marking Europes first no frills airline service.(Ryanair.com). Sustainable competitive advantage : Cost reduction Strategy: The Ryanair has following cost reduction strategy for achieving its goal for retaining their competitive position in airlines industries . there is five main functional factors like Airport charges , contracting out services , fleet commonality , managed staff costs and marketing cost .these are the areas they are giving great focus to improve low cost operation . According to fleet commonality the airways using particular type of aircraft which controls the cost and limits the cost for employee training and development , maintenance cost and managing spares , giving more flexibility to scheduling the duty crew and aircraft. The Ryanair using Boeing 737 series to operate more numbers of passengers, and it allows 25% of increased their passengers with guaranteed 15 years of operating life .the old fleet took more maintenance coat and less fuel efficient , according to EU noise reduction requirements, the Ryanair fleets are required to install hushkits to avoid noises , it take more cost for installation almost $20mn , the increased weight might leads by negative figure of fuel efficiency . Contracting out services : The better way of reducing operating cost to give the services and maintenance work to contract or outsourcing . Ryanair operates all European countries secondary airports , it makes more numbers of passengers arrive the other city airport. The Ryanair making many contract like with France and Spain to engage with contract to assure certain number of passengers , so it makes to fill up the aircraft first the second think is about fares .Bringing more passengers in to particular airport it gives considerable amount of financial aid . The Ryanair given a contract for making luggage handling, ticket booking , customer service calls, fleet handling and maintenance and other functions . the firm obtains competitive amounts and more number of years of fixed price contract . it also avoid direct employee relationship controversies . Airports and route polices : The Ryanairs policy is to avoid many charges like passenger loading fee, landing fee, flight parking charge and noise charges , because the Ryanair avoiding congested main airport , by choosing secondary airport . it reduces many fees and indirect operational inconvenience .less busy airports give more time to on-time departure, and also reduces the landing traffic time .except London Heathrow and Gatwick airport Ryanair operates regional and secondary airports .also the firm consistent with policy of point to point connection on short range routes. Staff costs and Productivity ; The company manages a staff moderately , in this way the organisation pays modest salary , but if the company gives a pay according to the performance it will encourage the employee performance .Ryanair continuously improving their productivity with productive work force , based on on-board product sales they giving commission and incentives to the cabin crew . Ryanair giving a competitive salary to their pilot and employees, Because keeping their employee turnover they offering more than competitor. The Ryanair refuse to recognise employee union , it means they want to avoid employee relationship controversies . before recessions Ryanair gives many incentives , because it gain more profits as well as good passenger market, but after hitting recession it situation is changed because of economic slowdown , at the same time Ryanair got more number of passengers . it leads recruiting new staff members in to the team. They always think about low cost and high productivity . Marketing Cost ; The firm try to reduce marketing cost by minimising travel agents ,the firm main advertisement via their own website and radio and news paper. And they giving many deals and offers getting more attraction from all kind of customer. Ryanair follows well focussed strategy regarding the Low fares and no frills . but it leads lot more criticism and controversies in their operation . Ryanair taking advantage over the internet to make very fast booking for ticket, they were made a contract for 10 years maintenance of Ryanair website to the Accenture. The website makes more flexible to operate the airline business. And also they offer more additional services via their website to arrange hotels booking , prepaid visa credit cards , giving free city guide it makes more comfortable for their passenger for arranging their travel plan . Enhancement of operating results Through ancillary Services: The Ryanair follows ancillary revenue strategy , to convert the cost centres in to good revenue sources . they giving optional add ones to above the average prices . particularly the Ryanair understands well on optional .and also involves a un avoidable aspects of products. They engaged on in-flight sales Like : food and beverages and merchandise . they are giving a catalogue for the sales product and it will be addressing by the cabin crew , the crew get paid according to the sales levels. Via online they making more revenues by distribution of travel related services and merchandise , and also Ryanair receives commission from their product suppliers. It makes 20 % of revenue by ancillary services. Ryanair marketing message Lowest price on the Market Guarantee of no fuel surcharges it supports Ryanair brand image. The figure says how much they generating revenue from ancillary product. But it sometimes make bad impression on the brand , but prices are in real time is not very low . many times raynair attacked by media for breaching the social contract. They selling charity calendar to passenger it was hit around  £35,000 in 7000 copies in the year 2008 . Analysis : When analysing Ryanair position and strategies , It vital to consider overall industrial environment . I would like to use PESTEL analysis for analysing macro environment of Ryanair. PESTEL: It very constructive framework , it is describing about various factors of while doing environmental analysis of particular organisation . POLITICAL : The Political factors includes all policies and actions of government which affect the overall or any functional area of business operations Like , getting approval to operate the in a particular nation., Taxation , route changes , employee union policy in the local government. The securities and Tourism policy will directly hitting by airlines industry . the European union deregulates the aviation polices to gave more opportunities across EU , to competing each other in local routs. After 2004 most of the eastern European countries mingled with EU it makes expands the EU market. Ryanair crosses many government policy related problems especially in Taxing problem , if any country increase the airport tax suddenly the Ryanair stop their service , then the local government starts negotiate with Ryanair , the similar tactic they followed for negotiate with local government . ( in August 2006 , UK authorities imposed severe security measures at all airports in the face of an alleged imminent terrorist plot to attach up to 10 aircraft on transatlantic routes. These measures applied to all passengers including short-haul ones, so they were to be body searched and banned from carrying liquids and gels in their carry -on luggage. Airports serving London were especially affected. Ryanair had to cancel 279 flights in the days immediately following the incident and refunded  £2.7 million in fares to approximately 40,000 passengers, and also suffered a losses of 1.9 million Euros in reduced bookings).( Ryanair Case Study by Eleanor OHiggins,2008 -2009). UK government establish a law for security concerns , which restricts the operation due to terrorism attack. Increasing route change by the local government Increased trade union pressure Also government upgrade the law against carbon emission to air transport , to compensate other taxes. The new EU regulation and EU expansion caused for more business advantage as well as increased more competition . The French government supports for their national carriers . Now the organisation comfortable with inside the Europe policies and regulations. Still some problem their facing especially with union. Economic : Basically the Ryanair operates based on European continental area so that its operations are not affected by the exchange rate . The main area of economic concerns is oil prices. Ryanair has addressed the problem of increasing oil prices through some productive method, they having some productive fund for managing oil prices hike . but British airways addressing this problem by increasing surcharges , but Ryanair basic strategy is no surcharges for passengers . The general economic environment remains extremely difficult, as the recession saps consumer confidence, but this is proving to be good for Ryanairs traffic growth, as more and more passengers switch to Ryanairs lowest-fare, lowest-cost model. Many of our competitors have in recent months reported short-haul traffic falls, while Ryanair continues to grow. Michael OLeary, http://business.timesonline.co.uk/tol/business/industry_sectors/transport/article5645152.ece 1.EU expansion 2. some fast cares and trains 3. regional subsidies 4.Recession 5. depreciation of US dollars These are the factors that affects the Ryanair operations by economically . Social: The modern globalised business culture which enables more international and frequent domestic business travelling . increasing travelling and tourism lifestyle creates more airways travelling business. Offering very low cost services that increases frequency of passengers travelling . fluctuating of customer taste may affect the business styles , it may lead to rethink their business model according to the current situation . The Low fare for air travelling invites more passenger to travel frequently ,as well as it expands the travelling life cycle . they taken care of health and safety in effective manner. Technological and Environment They effectively using the sophisticated technology to improve their performance and accuracy of business. Ryanair investing high volume of money for Boeing 737-800,900. series aircraft to cope with continuous growth to keep competitive advantage. The strategy behind the using Boeing 737 series is to reduce the level of fuel consumption. Ryanair use the technology tool wisely , by using internet to manage passenger booking tickets and other value added services, it also increase their business accuracy and generates more revenue . when launched the Ryanair website within one week , the company got 50,000 bookings in a week . in the financial year of 2004 the website accounting 98% of overall Ryanair bookings. And the website named one of the most popular website in the world by Google . The environment scanning includes how the business has affect the world environment . especially in the concerns about global worming . but according to the carbon emission percentage the airlines industry accounts only 2% of carbon emission . avoiding noise pollution and reducing green house gasses emission is main concerns for now a days. Boeing 737 900 helps to reduce the carbon emission . Legal : Ryanair faces many legal issues in the past decades, the company engaged with all EU countries employees , it makes more difficult to manage the people in different countries, they are facing different critical situation regarding the Legal issues. The EU makes the law for providing compensation food accommodation for passengers if any flight cancels their schedule . many of the Belgian employees are laid off after the trail period , but it accepted by Irish law. Many of the Ryanair cases are still open . Significantly , damaging for Ryanair has been an European Commission ruling on subsidies. Many airports have aided for subsidise Ryanairs operations because of the economic benefits they can bring to the local area. The Commission ruled that subsidies from Charleroi in Belgium were illegal and that Ryanair must repay 4m. There are 3 main type of strategy was described by porter , 1.differentation 2.cost focused 3.niche , these are strategies for identified by porters generic strategies model . The Ryanair Cost focused model it focused to reduce the features of products to keep the cost low so the flying fare might be minimised. The differentiation strategies is charging high fee for features that add value for product .the niche strategy involves highly sophisticated product into narrow market. The porter argues the strategies mixing is a blender, this is not appropriate for Ryanair , the most successful low fare airlines they dont have premier or standard operations. Most of the occasion Ryanair try to introduce the differentiation strategies with business class and frequent traveller programme , both plan are cancelled. The Porters five theory is used for analysis the Ryanairs , it evaluates how influences affect competing organisation with in the field. And also this analysis explain why the differentiation strategies failed. The porter five forces give a clear picture about how the forces involves the competition environment . Situation Analysis: Strengths The foremost factors that would consider in the top which is their marketing strategy it includes strong branding and reputation and also leads strong and aggressive pricing strategy. The low cost strategies gives more number of customers it also give morale boost to expand the operation to all over Europe .The EU regulations supports the airline to open a new routes, it is one of the greatest advantage for Ryanairs operation expansions to Europe .The Leadership of Michael OLeary s leadership is one of key for success of their business . the customers are very happy with their money proposition of the services . their innovative cost reduction policy attracts many customers. And the mostly the revenue generation from ancillary services gives more financial strengths to the organisation. They having strong public image. And some more like established market share , safety factors, high load factor, first mover advantage these are the strength of Ryanair aviation company . Weaknesses For low fare travel strategies may affected by many times with external factors. This leads on more risk on the business operations. Most their operation with customer relation with online , sometimes because technical error they getting bad name from their customers. Mainly the employee relationship is not good, because their refusing to recognise the employee union . the volatile customer relationship is one of the key point of weakness. The decision mostly depends on Michel OLeary .the employee commitment and loyalty is very lees on the organisation . out sourcing the services may decrease the commitment of employee ,but most of the money used for buy a new aircraft . Opportunities : The strong strategy and strengths to get more opportunities to still dominating in the European airlines industry by providing more quality services at the same time keeping the low cost strategy . the continuous initiatives in company diversified the resources it will give hand on to make a growth . Such opportunities that will include e-business development as well as contracts with suppliers in this difficult economic timing where every one is trying to survive. EU law allows to make more new routes , it will expand the operations , and also the Ryanair having ability to operate the flights into the US domestic airline services .because the regulations are very flexible for operate the low cost airlines in the US. The Leadership getting more involvement on improving the operation and growth of the organisation. Threats : Threats are in the non-static model industry is always challenging and also changing according to the situations . mostly threats from macro environment via government polices affect low cost model , many times it was affected Ryanair , in terms of taxation, like airport traffic charges . The us dollar variations affect the fuel price, it leads increase fuel price . the fast growing technology advancement may be a threat to the organisation . The concerns about competitors, the company should be able to give a unique and more advanced technological services to be able to survive in the competition in the airline industry. The increased competition in the low cost airlines and mergers between competitors is a crutial threat for the company . the trade unionism is more vital point of threats . the industry criticism is may leads many threats from the financial side. Strategic choices : There four different strategies identified in porters generic model , it has 1.differentation , 2. Cost focus 3.. cost leadership 4. Differentiation focus . In a first concern all it is clear the strategy is adopted to be the low fare air travel provider, but at the same time it is focusing on certain segments on location , demographic and niche basis, such as providing Air services which are very short in distances and there are no connecting flights which minimise the cost of luggage handling and connecting passengers .by discussing above strategy it is necessary to explain same direction . i would like to present by the use of ansoff model. It will give a good idea about market development , product and service development, market penetration . Market development strategy can be implemented by introducing existing services to new places in order to attract more passengers and revenue generation. The organisation can elaborate through introduction of operation to other areas of world not just concentrate at one or set number of places. An different aspect is need to be consider of when Market development , which is the communication and channel of distribution have to be altered according to the cultural and geographical aspects of new market. Ryanair can expand its services by introducing flights to different places in Africa, South Asia and Eastern part of the world where there is huge potential of market growth . There are more valuable reasons for this factor, one is there are most of tourist and people are allow to visit those places in holiday timings such as Egypt, India and Dubai etc. Secondly there are many people who have been migrated to west European countries from different countries so they need to going their home countries as well, if these people will get low price deals even the quality is just normal level , the target customers will choose this option as most of the region in eastern and southern part of the world are emerging countries, so low cost fares and no frills would be more valuable as compare to European services . The only think is here that Ryanair is competing with big competitor Airlines in European markets, because it has ability to compete on short routes but it not be able to manage the competition with other national airlines at such a large extent, where they have good experience with airlines services and people might prefer to use their national Airlines instead of those which are badly reputed and being criticised in terms of customer behaviour. On the other hand need more financial capital as operations will be expanded and the size of fleet has to be increased ,which is not possible in current Ryanair position where it is facing financial difficulties in year 2009 due to recession and increased competition at different ends. When diversification occur where the new product and services are introduced in the field. Any strategy is evaluated in aspects of Suitability, feasibility and acceptability , The strategy of diversification which is unique, and there will be some concerns regarding the capital budgeting . as Ryanair Aircraft comprised of Boeing aircrafts, for this strategy it has to invest some more money to get small air crafts having a capacity of 20-30 passenger which can be used for private basis. The overall strategy might also not align with the proposed proposal as it is very niche segment and there profits generated may not be important as compare to current figures being reported from couple of years by Ryanair. Strategic Decision and Recommended Strategy : According to my perspective and my above analysis, Ryanair is doing well under the leader ship of Michael O Leary . According to Michael O Leary it is not fruitfully when you minimise the prices and make losses, the actual competency is reducing the fares and still continue to making profits. It reflects the strategy of market penetration and product development. I agree at some extent. The Ryanair is one of the Porters preferred company profile for charismatic leadership of OLeary .the successful company have a well structured and strong Leadership who willing to made more choices , The porter says I have found that there is a striking relationship between really good strategies and Really strong leaders. (Porter in 2006 ). And also it is created more dependence for OLearys commitment if in case he departs from the company it create more impact on the organisational business. The attitude of employee is a major weakness of its strategy, Recognise the employee union might be give a good result from the employee side, and also it increases employee commitment , the employee feels good. But at the same time the unionism might demand more , and conduct frequent strike , it may affect Ryanair operation .example frequent strike affected many times on British airways. I suggested to implement a strategy it increased move to expand the staff bases across the Europe . Especially in East side of Europe, because there is very less wages . by setting up Training institute across the Europe , it reduces agency cost. Also the purchase of new aircraft like 20 airbus and 116 Boeing is more valuable for the future of the organisation operations. It is vital move on their advancement of cost reduction strategy , because it reduce the fuel consumption as well as increasing the number of passengers . it gives more revenue on their day to day and long term operation. The Ryanair website has some customer relationship problem , in the area of payment of tickets , it may affect the moral image of the organisation , so that make the use of new technology to avoid this kind of problem. The website look and feel is quite older they should be redesign the website look which gives more user friendly , It can give more options when booking , the price of the booking needs to displayed by properly and give a brief explanation about all other costs. It will give a good image to the company because if they feel there is no hidden charge they will believe the company . It is good to lower the cost of operating the business, but not being so cheap which allow inconvenience to passenger and it decreasing value created to them. I strongly recommended those customers who book Low fare flights but dont arrange boarding pass via online, it Leads more expensive for them to arrange for boarding pass at airport and sometimes some extra amount need to be paid as compa re to original ticket. This strategy should be eliminated as customer gets frustrated and if customer feel more incontinence it may not want to think to travel again with Ryanair. It is important to assess the number of passengers travelling within the one year of period on a particular route .if they find a new route like Athens to London , Cyprus to Amsterdam . It is commercially profitable and possible to providing the service on the suggested route . The main reason for success is providing lowest fares then competitor without charging the fuel surcharges, but the organisation must think about giving more value to the passengers.   Ryanair can be summarised as a organisation it has had a very clear strategy differentiating it from competitors in a way of enabled it to meet passenger needs effectively, and there are remarkably few commercial weaknesses in its approach. Critical Reflections from Learning Outcome : When i started before i have some less idea about corporate strategy, I dont have much knowledge about the organisations strategies , but now I have understand what is use of strategy and what it says. More then that how strategies are important for successful organisation. It gives me a detailed idea about how to manage long term business, I had understand well in the frameworks which i studied it gives a clear picture about the macro environmental and micro environmental factors. I used to analyse environment via PESTEL framework , it is very useful to assess the industries current environment. But it takes more time to asses all functional areas. It is put me reed more sources. And I also used SWOT analysis to assess the current situations about Ryanair. The comparisons between in the four major area that gives a clean picture about the current situation. The Ryanair CEO Michael O Leary has a very charismatic and contradicting personality and his statements like  £1 for toilet use means reduction in cost but at same time inconvenience to customer .In most of the time it gets confusing to count the above statement as strength or weakness. The over all module shape my view about on the corporate strategy , it gave a more knowledge about how to operate a business in the corporate levels. And also addressing many framework that gives a solution for the conflicts ,some time it take vague . The case study which is related to subject give great and depth knowledge about current and historic trends of their strategies . it also teaches some successful strategies on the industrial operations. The module gives full extend level of knowledge about strategies as well as the delivery of subject knowledge is excellent , the tutor gives many more real time example and shares knowledge with us, encourage the student participation in the class , it makes more interactive in the class room. But the course is very short time period so the time management for study this subject is somewhat difficult. References: JOHNSON G, SCHOLES K, AND WHITTINGTON (2008) Exploring Corporate strategy text and cases 8th edition FT and Prentice Hall , Pearson Education publishers , London KOTLER P, ARMSTRONG G, SAUNDERS J and WONG V (1999) Principles of Marketing 2nd  European Edition (Prentice Hall, London) KOTLER P and KELLER K (2005) Marketing Management 12TH edition Pearson Education, London MARCOUS A, GILLIESPIE A, MARTIN B (2003) Business studies 2nd edition Hodder Arnold , Oxon. PORTER (1987) From the Competitive Advantage to the Corporate Industry, Harvard Business Review may 1987 pp 43 to 59 . PORTER (2001) Strategy and Internet In Harvard Business Review in march 2001. Pp 44- 73. PORTER (1996) What is strategy ? in Harvard Business Review pp 61- 69. MILNER M and BRIGNALL M (2006) EU court rules that airlines must compensate stranded passengers in The Guardian 11/01/2006 Mintzberg H (1989) Mintzberg on Management (Free Press, New York) The stock holders information http://www.ryanair.com/doc/investor/Strategy.pdf . Referring the home website for data http://www.ryanair.com/en/about Ryanair Case Study by Eleanor OHiggins,2008 -2009 Bibliography: Ryanair Strategic Study from Michael Choi WWW.Ryanair.com ACCA book for business analysis www.airscope.com

The Lion in Winter by James Goldman Essay -- Lion Winter James Goldman

The Lion in Winter by James Goldman   Ã‚  Ã‚  Ã‚  Ã‚  Lion in Winter is the chess game as portrayed in Becket. There are kings and queens, but the most important ones are the pawns. The pawns are what makes this story grow. Everyone in this story is playing their own chess game for their own reasons. The most dangerous ones are the one that have nothing to lose.   Ã‚  Ã‚  Ã‚  Ã‚  Everyone is hungry for power: Henry, Eleanor, Richard, John, Geoffrey, and Phillip. This thirst for power all started when Henry III, the rightful heir, died. In a normal setting, the next in line should receive the kingdom, but this is not a normal family. So, everyone vying for the throne will use manipulation to get what they want. In Lion in Winter, there are many ultimatums, ulterior motives, and broken promises which equal out to manipulation.   Ã‚  Ã‚  Ã‚  Ã‚  Alice is King Phillips of Frances' sister. She was betrothed to Henry III, so whomever marries her gets the kingdom. Phillip wants her to get married or he wants his dowry back. Alice is used as a pawn to see whom inherits the thrown.   Ã‚  Ã‚  Ã‚  Ã‚  Eleanor wants her son, Richard to be king, but she mostly wants to hurt Henry. The way to hurt Henry is to see that John does not get the thrown and to see to it that she has the Aquitaine province. Those who know Richard know that the way to get at him is to tell them how much they love him. Eleanor calls for Richard in her bedroom and he is curious about her true intentions. She says that she merely wants a reunion. He list... The Lion in Winter by James Goldman Essay -- Lion Winter James Goldman The Lion in Winter by James Goldman   Ã‚  Ã‚  Ã‚  Ã‚  Lion in Winter is the chess game as portrayed in Becket. There are kings and queens, but the most important ones are the pawns. The pawns are what makes this story grow. Everyone in this story is playing their own chess game for their own reasons. The most dangerous ones are the one that have nothing to lose.   Ã‚  Ã‚  Ã‚  Ã‚  Everyone is hungry for power: Henry, Eleanor, Richard, John, Geoffrey, and Phillip. This thirst for power all started when Henry III, the rightful heir, died. In a normal setting, the next in line should receive the kingdom, but this is not a normal family. So, everyone vying for the throne will use manipulation to get what they want. In Lion in Winter, there are many ultimatums, ulterior motives, and broken promises which equal out to manipulation.   Ã‚  Ã‚  Ã‚  Ã‚  Alice is King Phillips of Frances' sister. She was betrothed to Henry III, so whomever marries her gets the kingdom. Phillip wants her to get married or he wants his dowry back. Alice is used as a pawn to see whom inherits the thrown.   Ã‚  Ã‚  Ã‚  Ã‚  Eleanor wants her son, Richard to be king, but she mostly wants to hurt Henry. The way to hurt Henry is to see that John does not get the thrown and to see to it that she has the Aquitaine province. Those who know Richard know that the way to get at him is to tell them how much they love him. Eleanor calls for Richard in her bedroom and he is curious about her true intentions. She says that she merely wants a reunion. He list...

You Suck: A Love Story Chapter 23~24

Chapter Twenty-three Being the Chronicles of Abby Normal: The Hunted Apparently I am the Hunted, which, I want to note here, I am totally not qualified for. Here I sit, perched in the rafters (I think these things are rafters) of the Oakland Bay Bridge like a crippled night bird, waiting for doom to descend on me in the form of an ancient, undead thing, to wrench the very limbs from my delicate body. So that sucks. Fortunately I have some sustenance until my Dark Lord and Lady rise from their diurnal slumber to kick some fucking ass. I know I should be eating bugs and spiders and stuff to facilitate my vampyrism, but as a vegetarian, I haven't developed the hunting skills, so I've started with some Gummi Bears I got at the theater. (Supposedly they are made out of beef pectin or extract of horse hooves or something, so I think they make a good transition to the nosferatu diet. And I like biting off their tiny heads.) Here, high above the City – well, actually, we're about ten feet above some homeless people who live under the bridge – I feel like the guardian of an ancient tomb, willing to face any attacker to protect my master and mistress, who are wrapped in tarps, lying on the next beam or rafter or whatever. OMFG, there are fucking pigeons everywhere! Sorry, one just pooped on my notebook. Never mind. Move along. I'm over it. But ewwww! Jared has gone to his dad's house in the Noe Valley to get the lawn cart and minivan so we can transport my masters to safety. He left me his dagger, which I've only had to brandish once, against a woman who wanted to take the tarp from over my Dark Lord. Then I used it to scrape off my old nail polish, which was totally chipped and stuff from doing minion manual labor. So, my masters like met up with us outside the Museum of Modern Art and they were all, â€Å"Are you okay? Did he hurt you?† And they were being all secretive around Jared, like he didn't know we were vampyres. And I was all, â€Å"Just chill, he's assistant minion.† So they relaxed. Then Flood pulls this bronze hand out of his bag and he's all, â€Å"Abby, do you know what this is?† And I was all, â€Å"Why yes, Lord Flood,† because I speak obvious as a second language. â€Å"It's a bronze hand, correct?† So the Countess took the hand from him. â€Å"Abby, this is what's left of the shell of the vampyre who turned me.† So I'm all, â€Å"Begging your pardon and whatnot, Countess, but that's a statue hand.† And she's all, â€Å"That's what I'm saying.† Which is not what the fuck she was saying at all. So it turns out that the bronze statue that used to be in the loft was actually the vampyre who turned the Countess, and then the Countess turned the vampyre Flood, except he was just Flood then. So the old vampyre, whose name is Elijah, got all PMS and started fucking with the Countess by leaving dead bodies all over town with evidence pointing toward her, and threatening to kill her minion, who was Flood at the time, and it got completely out of hand, with some cops and the geeks from the Safeway blowing up Elijah's yacht and really pissing him off, and then the Countess pretending to save Elijah when in fact she was extracting his ancient vampyry secrets, and Flood bronzing them both, but letting the Countess out because she is the love of his life and whatnot. So Flood, who is not a mysterious and ancient creature of the night at all, but has been a vampyre like a week longer than I have, took the statue down to the waterfront to drop it in the Bay, so it wouldn't remind the Coun tess of her heart being torn asunder by the yearning for two lovers and stuff. But the sun came up and Flood left the statue on the Embarcadero, and when they went back it was gone, and it turns out that Elijah is loose and he was the crusty vampyre in the yellow tracksuit I saw shaking the huge cat guy and he is now stalking me to get back at the Countess for being a duplicitous ho. So Jared was all, â€Å"Fuck. That's awesome.† And I was all, â€Å"You lied to me.† And the Countess was all, â€Å"Yeah, sunshine, that's why I'm telling you this now.† Which was completely unnecessary sarcasm on her part. And Jared was like, â€Å"This is the best Christmas ever.† And I was all, â€Å"Shut up, gay-bait. I've been betrayed.† And the Countess was all, â€Å"You'll get over it. We have to go see if William is okay.† And I see now that she was right, but I brooded as we went back to the loft, just to make a point, because I hate it when people take me for granted. When we got to the Countess's block, there was an ambulance there and cops all over the place, so Flood and the Countess hung back and sent me over to get the 411. I could see that the huge cat guy was on a stretcher and they were strapping oxygen on him. And I was all, â€Å"Let me through, this man is my father.† And the EMTs were all, â€Å"No way.† And I was all, â€Å"Who called you, anyway?† And they were like, â€Å"The guy in the building. A sculptor or something.† And then the cat guy was all, â€Å"Let her through.† So they let me through. So I blew by the EMT to the huge cat guy, and I was all, â€Å"Are you okay?† And he was like, â€Å"Well, my head hurts like hell, and I think my leg is broke.† And I was all, â€Å"Is there anything I can do?† Because I was under orders of the Countess to gain information and offer assistance. And he was like, â€Å"If you could take care of Chet. He's in the stairwell. He'll be hungry.† And I was all, â€Å"You got it.† So then he like pulled the oxygen mask off and had me bend over so he could whisper, and I was all, â€Å"Yes, Dad,† for the EMTs who were watching. And he whispered like, â€Å"Before they take me away, could I see your tits.† So I kicked him in the ribs. And the EMTs went all byzerk and shit, and told me to get away, but they were totally overreacting, because I had on my red Converse All Stars, which will hardly even bruise you. So they loaded him into the ambulance, and just as they were shutting the doors, he reached out his hand, like he was a drowning man reaching for the last spark of his mortality before the inky waves of death swept him away – so I flashed my boobs for him, just a quick lift of my bra and top at the same time, because I don't think we do enough to help the homeless, and I wanted him to die a happy man. And besides, they're small and I don't get that many requests. So I got Chet out of the stairway of the old loft and was carrying him kid-style when I saw the two cops from before – the ones the Countess said helped blow up Elijah – so I went up to the Hispano-cop and I was all, â€Å"So, what's up, cop?† And he was all, â€Å"You need to get home, and you have no business out at this hour, and we should take you to the station and call your parents and blah, blah, blah, threat, threat, disapproval, and fascist dogma all up in your darkly delicious grille.† (I'm paraphrasing. Although I do have a delicious grille as I had to wear braces for three years when I was a kid, and now my teeth are like my most acceptable feature. I hope my fangs come in straight.) And the big gay cop was all, â€Å"What are you doing here?† And I was all, â€Å"I live here, bone-smoker, what are you doing here? Aren't you guys homicide cops?† And he was all, â€Å"Let's see some ID blah, blah, bluster, bluster, Oh My God I am so full of shit.† And I was like, â€Å"I guess you wouldn't have to deal with this shit if you had properly blowed up that old vampyre when you stole his art collection.† So all of a sudden the Hispano-cop and his big gay partner were all, â€Å"Whaaa – ?† And I'm like, â€Å"Just so we know where we stand. How long you bitches going to be here?† And they were like, â€Å"Just a half hour or so longer, miss. We need to interview some witnesses and go clean out our boxers where we have just completely shit ourselves. Do you need a ride somewhere?† (Again paraphrasing.) So I walked off, while they were still stunned, let Chet into the new loft down the street like it was mine, then ran around the block and reported to the Countess and Flood. Jared was just staring at them like he was hypnotized or something. I was like, â€Å"Hey, Boo,† to remind him what a tard he was being and Jared snapped out. (Lily and Jared and I watched the To Kill a Mockingbird DVD like six times together and our favorite part is when Scout sees Boo Radley behind the door and goes, â€Å"Hey, Boo.† It's like thanking the universe for sending you a benevolent retard to help you out, which is how I often feel about Jared.) So I was like, â€Å"Buy me a coffee.† And the Countess and Flood look at each other and shake their heads. No money. So I was like, â€Å"You guys are so fucking lame. You have piles of cash and you roll with no money. You are no longer the Dark Lord and Lady of me.† Which I totally didn't mean, but I was stressed and starting to get a low-on-caffeine headache. But Jared goes, â€Å"Hey, Boo† at me, and he's holding a ten-dollar bill. And I pretended to find a snag in my fishnets so everyone would quit looking at me. The Countess said she knew of a Chinese diner off Freemont Street that was open all night on Christmas and we could hang out there until the cops left. Jared and I had cups of coffee and an order of fries, which FYI, taste a little like shrimp in a Chinese diner. And Flood and the Countess are watching us, looking all sad. So I'm like, â€Å"What? What? What?† And the Countess is all, â€Å"Nothing.† Which I know is totally something, because I say it all the time. And I watch her eyes follow Jared's cup as he sips his coffee and I'm all, â€Å"Oh, fucksocks, Countess, cowboy the fuck up, would you?† Then I slipped Jared's dagger out of his boot, grabbed his hand, and poked him in the thumb. I'd like to say right here that the screaming was totally unnecessary. And whatever the Chinese guy was saying at me from behind the counter was a total overreaction and how does he expect me to understand him when he's talking that fast AND in Chinese? Anyway, after I squeezed Jared's thumb into his cup, then a little into my own and gave it to Flood, everyone calmed down, even the Chinese guy after Jared paid him for two more coffees – and the meeting of the Immortal SOMA Drama Queens officially came to order. It seemed like we waited forever, and the Countess and Flood wouldn't answer any of my questions about the way of the nosferatu. It was like they had no idea what they were doing. Like last year I took Advanced Foods class (which is like cooking for nerds) after lunch, and so I usually took a nap. Which was fine, because I'm not even thrilled about regular foods, so, you know, what do I need with like advanced digital HD wi-fi foods and whatnot – so I took the course pass-fail and slept. But then, at the end of the semester, my mom springs this trap on me, like – â€Å"Oh, Allison, I've bought ingredients and you can prepare dinner for Ronnie and me to show what you learned in your Advanced Foods class. It'll be fun.† You can pretty much bet that anytime Mom uses the phrase â€Å"it'll be fun,† she is about to drive a stake in fun's heart so that it may never rise again. Which is what happened. Artichokes? Who eats something like that? I thought it was a weapon. So anyway, after nine eternities in the diner, we went back to the loft, where the Countess said she had my Christmas present waiting. When we got to the block, the cops and EMTs were gone and it looked like the coast was clear, but when the Countess opened the security door to the loft, there, sitting on the steps, was the old vampyre, naked. Well, the Countess and Flood jumped about eighteen feet in the air and I'm pretty sure I peed a little. Yes, I definitely peed. Jared just started an asthma attack, not the whole attack, just the first gasp. He just stopped breathing after that. So Elijah is all, â€Å"I needed to do some laundry.† Let me say right here, if I haven't made it clear, that I have seen as many pale, naked old-man parts in the last twenty-four hours to bruise my delicate psyche for a lifetime, so don't be surprised if you someday find me wandering the moors at midnight, a crazed look in my eye, babbling about albino Tater Tots nesting in Brillo pads and being pursued by sagging man ass, because that shit can happen when you've been traumatized. Then Flood threw himself against the door and screamed for us to run as he bravely held the door against our ancient vampyre ancestor's assaults. I was beginning to doubt Flood's ability to fulfill his duties as my Dark Lord until he stepped up and saved us – valiant vampyre hero that he is – because I was starting to think he was just a geek with a passing knowledge of poetry. As we ran I could hear Elijah saying, â€Å"He peed on my tracksuit,† as he threw himself against the door, or I guessed he did, because I didn't turn around until we were two blocks away. The Countess was all, â€Å"I've got to go back for him.† But before she even turned around, my Dark Lord came running around the corner. And he was all, â€Å"Go, go, go!† waving at us. And we were all, â€Å"Where? Where? Where?† And then as the Countess threw her arms around Flood and started to squeeze the bejeezus out of him, and Jared was all, â€Å"Gasp, get a room, gasp,† her watch started beeping. Then Flood's watch was beeping, too. And they were all, â€Å"Uh-oh.† So we had like ten minutes to find someplace dark to hide them, and no one had any money for a hotel, even if we had the time to check in and whatnot. So they ran toward a big construction site under the Bay Bridge. And I was thinking, I do not want to bury my masters in the construction site. What if they got paved? It would totally freak them out to get paved. And the Countess was all, â€Å"How did you get away?† And the vampyre Flood was all, â€Å"The dryer buzzer went off.† And she was all, â€Å"He let you live because his laundry was done?† And Flood goes, â€Å"Lucky, huh?† Totally not out of breath, even with the running. So when we got to the construction site, everything was either open or would be when everyone came to work. And the Countess looked up into the rafters or whatever of the bridge and goes, â€Å"There.† So there is where we went. I grabbed some tarps that were covering this generator thing by the construction site and Jared and I climbed up into the rafters with our vampyre sires and helped tuck them in just in time for them to go out. But as it got lighter, and we saw all the homeless people around, Jared and I realized that our masters would not be safe here when all the homeless people who lived under the bridge noticed the tarps and our delicate youth or smelled my Gummi Bears and came after us. So Jared went to get the garden cart, some trash bags and duct tape, and hopefully his stepmom's minivan so we can move our masters to a safer realm. Oh, check it, before the Countess passed into the inky sleep of the undead, I was like, â€Å"So what did you get me for Christmas?† And she was all, â€Å"Ten thousand dollars.† And I was like, â€Å"I didn't get you guys anything.† And she was like, â€Å"That's okay. You are our most special favorite minion and it's all good.† Which is why I love her and will guard her to the death. Then she like kissed the vampyre Flood and passed out. I'm sure their love will span the ages, if Jared and I don't fuck up and fry them during transport. OMG! I just remembered, we forgot to feed Chet! Chapter Twenty-four The Half-Life of American Cheese The Cheddar Princess of Fond du Lac was toasted. It wasn't just the bursting into flames that had crispied her up more than somewhat physically, it was that Drew's blood tasted like bong water, and she was still a little mentally baked from feeding on him. She'd made the mistake of trying to get the taste out of her mouth with some orange juice and had been rewarded with five minutes of the dry heaves. She brushed at her arms and great black flakes of burned skin came away, revealing fresh, unscarred skin below. Drew's blood was healing her, but it appeared that the process was going to take time and, like life in general, was going to be messy. Maybe a bath. She padded naked into the bathroom, which was done all in slabs of granite and green glass, and ran her bath. While the tub filled, she picked the last few burned tatters of her dress away from her skin and dropped them into the toilet. There was a swath of gray dust across the black tile, the remains of the original owner, and she was tracking him all over the bathroom and bedroom suite, so she stopped to sweep him into the corner with a towel. That had sort of been a surprise (in what was turning out to be a long line of surprises) when her first victim had disintegrated in her arms two nights ago, just as she was getting the hang of blood drinking. â€Å"Oops.† He had been so nice, too. Had picked her up in his Mercedes not two minutes after she'd stumbled out of Lash's apartment building wearing nothing but a leather bustier and thigh-high platform boots. It wasn't the first time she'd been on the street with her ass hanging out – that wasn't what had thrown her. It was waking up feeling like her tits were on fire to see her body rejecting the giant silicone globes she had spent so much money having implanted. Even as she tried to push them back in with her hands, the implants pushed through her skin, opening her up like they were aliens hatching out of her. She screamed as they broke through and rolled to the floor, then lay there, quivering on the carpet. As she watched, her skin mended, her breasts tightened and lifted, the pain had turned to a tingling, but now she felt a squirming in her face – her lips specifically, and she wiped her mouth and came away with two sluglike lines of silicone that had been injected years ag o. It was only then, in looking at the grotesque globs of lip filler on her hand, that Blue realized she wasn't blue at all. Her palms were baby white. Her arms, her legs – she ran to the bathroom and looked in the mirror. An old familiar stranger looked back at her – the Cheddar Princess of Fond du Lac. She hadn't seen this person since high school; the milky-white skin, hair almost white blond, still in the severe cut of the blue call girl, but looking somewhat like a pageboy cut now. Even the tattoos she'd had done in her early days in Vegas were gone. I'm alive, she thought. Then: And I'm going to be alive forever. Then: And I'm going to need some fucking money. She ran to Lash's bedroom to where she'd left her makeup case. It was gone. Her money was gone! She ran out of the apartment and down the steps like she might see a green trail of bills blowing in the wind in the direction her money had escaped, but once on the street, she headed for the only place she knew, toward the Marina Safeway. She got half a block before the Mercedes pulled up and the electric window rolled down. â€Å"Hey, you need a ride? It's a little chilly out here for that outfit.† His name had been David, and he did something that had to do with moving money around. Whatever it was, it must have paid well. He was wearing a two-thousand-dollar suit and his penthouse apartment on Russian Hill looked out on Golden Gate Bridge and the massive dome at the Palace of Fine Arts. He'd given her his coat to wear up in the elevator. It was in the elevator that the hunger had come upon her. Poor David. They hadn't even talked price before she'd had him bent over the green glass vanity in the bathroom, drinking his life away. â€Å"Oops.† The difference, she realized, between what had happened to her and what had happened to David had been the bloody kiss she'd taken from Tommy. But for a kiss, she, too, would be a pile of dust. There should be a song like that, she thought. At least she'd learned before she took her victims. Now she swept the last of David into the corner, then scraped him up with a piece of cardboard from his shirt drawer and dumped him into the wastebasket. Then she slipped into the tub full of bubbles and began to scrub off her charred skin. She wouldn't be able to stay long. David had been married or had a girlfriend. Blue had found a whole closet full of women's clothes – expensive clothes, and the woman would probably be back. Of course, this would make a great base of operations, maybe she could just wait for the wife to return and sweep her into the wastebasket with David. Blue leaned back and closed her eyes, listened to the bubbles popping, the wires humming through the building, the traffic out on the streets, to fishing boats leaving the wharf – then a sudden intake of breath from the living room, then another, deeper gasp as the second one found life, then a long man-scream. The dead Animals she'd collected were coming back to life. â€Å"Sit tight, boys,† Blue said. â€Å"Mama's just going to get cleaned up and put on a new dress, then we'll go get you something to eat and pick up my money.† She ran a sponge over her arm and smiled. She really could be Snow White now. One dwarf at a time, she thought. Elijah Ben Sapir had roamed the planet for eight hundred and seventeen years. In that time he had seen empires rise and fall, miracles and massacres, ages of ignorance and ages of enlightenment: the full spectrum of mankind's cruelty and kindness. He had seen all manner of freakishness, from the perversions of nature to the perversions of mind, twisted, beautiful, terrifying: he thought he had seen it all. But for all of his years, and all the acuity of perception enabled by his vampire senses, he had never seen a huge shaved cat in a red sweater, and sitting there in his newly washed yellow tracksuit, still warm from the dryer and smelling of soap and fabric softener, he smiled. â€Å"Hey, kitty,† the old vampire said. The huge cat eyed him suspiciously from across the loft. The cat could sense that he was a predator, just as Elijah could sense that the cat had been prey to a vampire. Kitty treat. â€Å"I'm not going to eat you, kitty. I've fed quite enough.† It was true. Elijah was feeling a little bloated from trying to keep the body count up. Perhaps he should just kill the next few, not feed. But no, the police wouldn't know it was a vampire then, and there'd be no joy in terrorizing the fledgling. He just wasn't ready to feed yet. There was someone in the stairwell right now, he could hear her breathing and smell patchouli and clove cigarette odor wafting under the door. Soon enough, he thought. â€Å"Perhaps we'll find something for you to eat, hey, kitty?† Elijah vaulted off the bar stool and began opening cupboards. In the third one he found pouches of Tender Vittles. He took a bowl from the cupboard that looked as if it had never been used, dumped in the meatish nuggets, and shook them around. â€Å"Come, kitty.† Chet padded a few steps toward the kitchenette, then stopped. Elijah put the bowl down and stepped away. â€Å"I understand, kitty. I don't like to eat in front of witnesses either. But sometimes – â€Å" The vampire heard a car pull up outside, a car that hadn't been tuned in a while. He cocked his head and listened as the doors opened and slammed. Four got out. He heard their steps on the concrete, a female voice, hissing at the other three. In an instant he was at the window looking down, and in spite of himself, he smiled again. There was no vivid life aura around the four down on the sidewalk. No healthy pink glow, no black shadow of death. The visitors below were not human. Vampires. On one hand, an indication of an enormous problem – one that just might attract attention that he could ill afford – but on the other, exciting in a way that he hadn't felt in a hundred years. â€Å"Four against one. Oh my, kitty, how ever will I prevail?† The old vampire ran his tongue over his fangs. For all the rage, frustration, and discomfort he'd endured since choosing the redhead as his fledgling, he was, for the first time in decades, not bored. He was having the time of his very long life. â€Å"Killing time, kitty,† he said, slipping into a pair of Tommy's Nikes. Jody awoke to the smell of clove cigarettes and the crunching of Cheese Newts. There was music screeching, too – a whiny guy singing about some girl named Ligeia, who apparently he missed a great deal because he was talking about dragging her worm-worn corpse from the earth and caressing her cheek on a cliff above the sea before throwing himself off, with her in his arms. The singer sounded a little down, and like he could have used a throat lozenge. She opened her eyes and was initially blinded until she adjusted to the black light, then she yelped. Jared White Wolf was sitting on the bed about two feet away from her, shoving handfuls of crunchy Cheese Newts into his mouth. There was a brown rat on his shoulder. â€Å"Hi.† Newt crumbs sprayed and fluoresced on the black sheets and clothing. â€Å"Hi,† Jody said, turning her head to avoid the crumbs. â€Å"This is my room. Do you like it?† Jody looked around, for once not really that thrilled with her vampire night-vision abilities. There were disturbing stains glowing on the sheets, and almost everything else in the room was black with a patina of vibrant blacklight-enhanced dust or lint – there was even lint on the rat. â€Å"It's swell,† she said. Interesting, she thought. She was no longer afraid of gang members and street criminals, and would even throw down with an eight-hundred-year-old vampire if need be, but rodents still sort of gave her the willies. The rat's eyes were glowing silver in the black light. â€Å"This is Lucifer Two.† Jared scooped the animal off his shoulder and held him out. Despite an attempt at self-control, Jody climbed backwards halfway up the wall, shredding a Marilyn Manson poster with her nails in the process. â€Å"Lucifer One went on to his dark reward when I tried to dye him black.† â€Å"Sad,† Jody said. â€Å"Yeah.† Jared turned the rat and rubbed noses with him. â€Å"I was hoping we could turn him to nosferatu when you bring Abby and me into the fold.† â€Å"Yeah, sure, that'll happen. Why am I in your room, Jared?† â€Å"It was the only place we could think to bring you. It wasn't safe under the bridge. Abby had to go, so I'm in charge.† â€Å"Good for you. Where's Tommy?† â€Å"Under the bed.† She would have known that – would have heard him breathing if the music wasn't cranked up to coffin-splitting volume. â€Å"Could you turn the music down a little, please?† † ‘Kay,† Jared said. He tucked Lucifer Two in his pocket and spidered across the bed, getting a little tangled in his black duster, then rolled to the floor and across the room in a commando-under-fire move until he got to the stereo, where he twisted the dial, putting the keening Emo singer out of his misery, or at least shutting him the fuck up. â€Å"Where are we?† Tommy's voice from under the bed. â€Å"It smells like gym socks stuffed with ground-up hippies.† â€Å"We're in Jared's room,† Jody said. She let a hand drop off the edge of the bed. Tommy took it and she pulled him out. He was still partially wrapped in duct tape and garbage bags. â€Å"Was I a hostage again?† â€Å"We had to cover you up to keep you from burning in the sun.† â€Å"Well, thanks.† Tommy looked at Jody, who shrugged. â€Å"I was unwrapped when I woke up,† she said. â€Å"That's because Abby says you're the Alpha vamp. Do you guys want to play Xbox or watch a DVD? I have The Crow Special Collector's Edition.† â€Å"Gee,† Jody said, â€Å"that would be great, Jared, but we'd better be going.† Tommy had already picked up the Xbox controller, but set it down with marked disapproval, as if he'd notice a little botulism there on the trigger button. â€Å"Oh, you can't go until the ‘rents go to bed.† Jared giggled, high and girlish. â€Å"The door is right by where they watch TV.† â€Å"We'll go out a window,† Jody said. Jared giggled again, then snorted a little, then started to honk, then took a hit from the inhaler that hung around his neck before he went on. â€Å"There's no window. This basement is totally windowless. Like we've been walled up in here with our own grotesque despair. Isn't it sweet?† â€Å"We could go to mist,† Tommy said. â€Å"Go out under the door.† â€Å"That would be so cool,† Jared said, â€Å"but my dad put rubber gaskets around the door to contain my disgusting Goth stench. That's what he calls it: my ‘disgusting Goth stench. Although I don't think I'm really Goth, more like death punk. He just doesn't like cloves. Or pot. Or patchouli. Or gay people.† â€Å"Philistine,† Tommy said. â€Å"Oh, would you guys like some Cheese Newts?† Jared picked the box up off the floor and held it out. â€Å"I can open a vein on them if you need me to.† He waved the thumb Abby had stabbed to prepare their coffee the night before, now wrapped in a ragged ball of gauze and medical tape the size of a racquetball. â€Å"I'm good,† Tommy said. Jody nodded in agreement; although she would love a cup of coffee, she didn't think she should ask the kid to stab himself quite so soon. She checked her watch. â€Å"What time do your parents go to bed?† â€Å"Oh, around ten. You'll have plenty of time to stalk the night and whatnot. Would you like to wash up or something? There's a bathroom down here. And a washing machine. My room was the wine cellar, then my dad crashed his car and started twelve-stepping, so I got this sweet room for my own. Abby says it's dank and disgusting – and she says it like it's a bad thing! I think it's just her perky side manifesting. I love her, but she really can be perky sometimes – don't tell her I said so.† Jody shook her head, then nudged Tommy, who shook his head in agreement. â€Å"We won't tell.† The kid was sort of giving her the creeps. She thought she might have lost that ability with blood drinking and the sleep of the undead and all, but nope, she was getting completely creeped out. â€Å"Jared, when is Abby coming back?† â€Å"Oh, she should be here any minute. She went to your loft to feed the cat.† â€Å"She went to our loft? The loft where Elijah was?† â€Å"No, it's okay. She went during daylight so he couldn't hurt her.† â€Å"It's not daylight anymore,† Jody said. â€Å"How do you know?† Jared said â€Å"No windows, duh.† Tommy Stooge-smacked his forehead with enough force to render a mortal man unconscious. â€Å"Because we're awake, you fucking moron!† â€Å"Oh yeah, ha,† Jared said. The trilling giggle again. â€Å"That's bad, huh?†